Cookie-Richtlinie

Cookie-Name

Anbieter

Details

_fbp

“Meta Pixel”

Meta

Der Meta-Pixel sammelt wichtige Informationen über den Verkehr von Facebook und Instagram. Diese Daten helfen uns dabei, zu verstehen, wie Besucher von diesen Plattformen mit unserer Website interagieren. Dies ermöglicht uns, die Effektivität unserer Werbekampagnen zu messen, unsere Inhalte und Dienstleistungen zu verbessern.

_dd_s

Datadog

Cookie, das dazu verwendet wird, alle Ereignisse aus einer eindeutigen Benutzersitzung über mehrere Seiten hinweg zu gruppieren. Es enthält die aktuelle Sitzungs-ID, ob die Sitzung aufgrund von Stichproben ausgeschlossen ist, und das Ablaufdatum der Sitzung. Das Cookie wird um zusätzliche 15 Minuten verlängert, jedes Mal, wenn der Benutzer mit der Website interagiert, bis zur maximalen Benutzersitzungsdauer (4 Stunden).

Snap Pixel

Snapchat

The website uses the so-called "Snap Pixel" from Snapchat for analysis and optimization purposes, operated by Snap Inc., 2772 Donald Douglas, Loop North Santa Monica, CA 90405, USA. The Snap Pixel enables Snapchat to identify website visitors as a target audience for displaying advertisements (so-called "Snapchat Ads"). Therefore, the Snapchat Pixel is used to show Snapchat Ads only to those Snapchat users who have shown an interest in the website or exhibit certain characteristics (e.g., interests in specific topics or products determined based on the visited webpages) that are transmitted to Snapchat (so-called "Custom Audiences"). The Snap Pixel helps ensure that Snapchat Ads align with the potential interests of users and do not come across as intrusive. Additionally, the Snap Pixel can track the effectiveness of Snapchat advertisements for statistical and market research purposes by determining whether users were redirected to the website after clicking on a Snapchat ad (so-called "Conversion"). The storage duration of these cookies is 30 days. The processing of data by Snapchat is carried out in accordance with Snapchat's Data Usage Policy. General information regarding the display of Snapchat Ads can be found in Snapchat's Data Usage Policy: https://www.snap.com/en-US/privacy/privacy-center.

LinkedIn Insight Tag

LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

The LinkedIn Insight Tag allows for the collection of metadata, including IP address information, timestamps, and events (e.g., page views). All data is encrypted. The LinkedIn browser cookie remains in a user's browser until the user deletes the cookie or until the cookie expires (with a rolling six-month expiration from the last time the user's browser loaded the Insight Tag). Users have complete control to block or delete cookies.

Pinterst tag cookie

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

Pinterest tag cookie data The Pinterest tag reads the following cookies:
_pinterest_sess
_pinterest_ct
_pinterest_ct_rt
_epik
_derived_epik
_pin_unauth
_pinterest_ct_ua
_routing_id

_pinterest_sess

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

is the Pinterest login cookie. It contains user ID(s), authentication token(s) and timestamps. If the person is logged out, authentication tokens are deleted but we leave the cookie present. We use the logged out user ID(s) to optimize the person’s experience and measurement.

_pinterest_ct and _pinterest_ct_rt

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

They contain a user ID and the timestamp at which the cookie was created.

_epik

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

is placed by the JavaScript tag based on information sent from Pinterest with promoted traffic to help identify the user.

_derived_epik

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

is placed by the Pinterest tag when a match is identified when no cookies are present, such as enhanced match.

_derived_epik

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

is a first party cookie which groups actions for users who cannot be identified by Pinterest.

_pin_unauth

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

is a first party cookie which groups actions for users who cannot be identified by Pinterest.

_pinterest_ct_ua

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

is identical to _pin_unauth, but as a third party cookie.

_routing_id

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

is a first party cookie that helps ensure that our website users are being directed to the latest version of Pinterest.com.

X-Pixel

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

On our website, we also utilize Conversion Tracking with the X Pixel, a tool provided by X Inc., USA. This allows us to gather statistical data regarding the use of our website for optimization purposes. Whenever you visit our website by clicking on an X ad, a cookie is placed on your device as part of the Conversion Tracking process. This Conversion Tracking is solely for statistical purposes and does not involve the identification of your personal information. Our primary objective is to understand the source of user visits to our website via X ads or interactions. For additional information, please refer to business.x.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html. We use the X Pixel only with your explicit consent in accordance with Art. 6(1) and Art. 49(1)(a) of the GDPR. You have the option to prevent cookie storage through your browser settings. Furthermore, you can customize advertising preferences in your personal X account: x.com/settings/personalization.

Conversion tracking is used to generate statistics and not to identify you personally. Rather, the use of "Twitter Pixel" serves to identify which Twitter ads or interactions users use to access our website.

The following personal data is processed in connection with the use of Twitter Pixel:

Twitter cookie ID
Browser user agent string
Browser IP address
Website Tag ID
Timestamp
URL of the page